Business Analytics Portfolio
I combine marketing strategy, analytics, and AI-assisted tools to turn customer data into decisions a business can actually act on, from churn prediction to campaign performance to pricing strategy.
Aakriti Bhatt
MBA Graduate • Business Analytics • Growth Strategy • Marketing
Business Analytics • Growth Strategy • Marketing
I'm an MBA candidate specializing in Business Analytics, Growth Strategy, and Marketing , and I got here the slightly roundabout way, coming from a Chemistry background before I found out I liked messy customer data more than messy lab results.
My focus is where marketing meets analytics: understanding not just what a campaign or customer segment did, but why, and building the SQL, Python, and Power BI pipelines that turn that 'why' into something a stakeholder can act on. I also use AI tools like ChatGPT and Claude to speed up research and drafting, and I've worked with predictive features inside GA4 to see firsthand where AI-driven insight is starting to reshape marketing analytics, from churn prediction to customer segmentation.
My experience spans business analysis, market research, revenue modelling, dashboard design, CRM management, and direct client engagement across B2B markets, and the throughline is translation: turning analysis into a decision, not just a report.
I'm looking for Marketing Analyst, Growth Analyst, or Business Analyst roles where I can apply data and AI-assisted tools to real marketing problems, and get sharper at that translation work on real stakes, not just practice data.
Internships
Major Projects
Certifications
Professional Skills
Seeking Marketing Analyst, Growth Analyst, and Marketing Analytics roles where I can combine analytical thinking, business strategy, and AI-assisted tools to turn customer and campaign data into decisions that drive measurable business impact.
Academic foundation and professional journey.
Aug 2024 – Jun 2026
Graphic Era Deemed to be University
Business, Marketing, Operations & Supply Chain Management
Aug 2020 – Aug 2023
DIT University
Chemistry
Professional Development
Capabilities developed through hands-on work in marketing, business development, client engagement, and cross-functional projects.
Jul 2025 – Sep 2025
AKG Marine
Aug 2023 – Feb 2024
BINA
Projects
Business case studies demonstrating analytical thinking and decision-making.
A full SQL → Python → Power BI project, built on real customer data
The objective is to identify the customer segments most likely to churn‚ to calculate the expected revenue loss‚ and to devise actionable and prioritized retention strategies
A growth analytics audit and A/B testing framework analyzing 90 days of web traffic, channel acquisition quality, conversion funnel drop-offs, and user retention for the Google Merchandise Store.
Evaluated 102,800 user sessions to locate structural leaks in the conversion path, prioritize mid-funnel and mobile optimization, and build an A/B testing roadmap focused on conversion and retention.
A blend of business strategy, analytics and leadership.
Continuous learning and professional development.
Udemy
2025
Graphic Era University
2024
Udemy
2025
Insights & Writing
Exploring business analytics, marketing, growth strategy, decision-making and ideas from books worth reading.
Professional Writing
Practical perspectives on marketing, analytics, growth strategy and business decision-making.
A food-delivery app sees cancellations increase by 25 %.
A full cart doesn't always mean a customer wants to buy.
Case Study, Product Analysis Problem(Drop in DAU)
Reading & Learning
Key ideas, frameworks and personal takeaways from books on business, marketing, strategy and leadership.
A book review exploring behavioral economics, consumer behaviour, pricing, anchoring, the psychology of free, ownership, and decision-making.
A book review connecting System 1, System 2, anchoring, branding and choice architecture with marketing and consumer behaviour.