Food Delivery App Cancellation Case Study
A food-delivery app sees cancellations increase by 25 %.
3 min readRead Insight →
Insights & Writing
Ideas, Insights & Perspectives
Exploring business analytics, marketing, growth strategy, decision-making and ideas from books worth reading.
Professional Writing
Business & Strategy Insights
Practical perspectives on marketing, analytics, growth strategy and business decision-making.
Customer Action, Different Reasons
A full cart doesn't always mean a customer wants to buy.
2 min readRead Insight →
Case Study, Product Analysis Problem(Drop in DAU)
Case Study, Product Analysis Problem(Drop in DAU)
2 min readRead Insight →
I Didn't Start With the Feature. I Started With the Problem.
A self-initiated Instagram product case study exploring event discovery, user friction, hypotheses, MVP design, product metrics, privacy, ranking, and measurable outcomes.
7 min readRead Insight →
How Revenue Scenario Modeling Improves Decision Making
What building a fintech pricing model taught me about evaluating decisions, not just making them
4 min readRead Insight →
What Customer Churn Taught Me About Business Growth
Lessons from analyzing 7,000 telecom customer accounts
4 min readRead Insight →
Reading & Learning
Book Summaries
Key ideas, frameworks and personal takeaways from books on business, marketing, strategy and leadership.
Predictably Irrational: Maybe Our Decisions Aren’t as Rational as We Think
A book review exploring behavioral economics, consumer behaviour, pricing, anchoring, the psychology of free, ownership, and decision-making.
6 min readRead Summary →
Thinking, Fast and Slow: Are We Really Making Our Own Choices?
A book review connecting System 1, System 2, anchoring, branding and choice architecture with marketing and consumer behaviour.
8 min readRead Summary →